The importance of fan gating

We have been receiving a lot of questions lately about fan gating and the benefits it can have for your Facebook fan page. Here are just a few of the benefits…please comment on this post if you can think of a benefit not listed below.

Image: basketman /

  • Requires consumer interaction to access your page
  • Differentiates your page from other “dull” Facebook pages
  • Prevents your competitors from snooping on your content
  • Requires an actionable response from your target market
  • Gets you a better ROI
  • Prevents access to people who don’t connect
  • Puts six degrees of separation to work for your company
  • Enhances your Facebook presence

What are some of the other advantages you can think of?

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