How to Identify Your Target Audience

How to Identify Your Target Audience

Written by Katrina Noble

One of the first questions I ask a new client is who is their target audience?   Most say “everyone” but unless you are McDonalds with a huge ad budget, you need to determine what your best customers look like in order to make the most of your marketing investment.  Where do you start?

1)    Create a customer profile – put together a detailed description of who is currently buying your products or services.

a.    What is their age group? – are they in their 20’s, seniors, etc…

b.    Guys or gals? –  sexes respond to messages in different ways

c.    Income level?  – do they have a lot of disposable income or more fixed budget

d.    Geographic location?  Are they coming from a specific area, zip code, etc.

2)    Conduct Research

a.    Distribute surveys to existing and potential customers through paper, email or web-based survey like Survey Monkey

b.    Talk to your customers to determine how and why they used your service or purchased a product from you

3)    Reassess your offering and profile – when you have your target audience profile in place, take a fresh look at your current products and services.

a.    Determine which features and benefits are most likely to attract new customers

b.    Make sure your marketing message match the target audience you want to reach

c.    Where you need to market   (internet, radio, television, etc)

Guest post written by Katrina Noble and our Friends at Bolchalk FReY Marketing

Recent Comments

  • online reputation management

    Thursday, 18 Jul, 2013

    Internet reputation management is technically sophisticated.
    1) If you don’t, somebody else will (and you probably won’t
    as it). As e – Bay did start to dominate the internet marketing
    platform, a countervailing service emerged and exposes the
    reputation suppressed by e – Bay and other ORM companies.
    I have managed online businesses for several years
    and it always surprises me how others who rely on the internet for business have
    never thought relating to reputation online. It essentially means that
    you have to be proactive for online reputation management to ensure
    that such unwarranted information doesn’t tarnish your site’s reputation.

  • 2013 Top Posts from Marketing For The Future | Marketing For The Future Blog

    Friday, 03 Jan, 2014

    […] How to Identify Your Target Audience […]

  • Resources from Marketing for The Future | Marketing For The Future Blog

    Friday, 07 Feb, 2014

    […] How to Identify Your Target Audience […]

  • Marketinges

    Wednesday, 02 Jul, 2014

    I enjoy what you guys are up too. This type of clever work and
    exposure! Keep up the amazing works guys I’ve added you guys to my personal

    • mktg4thefuture

      Wednesday, 02 Jul, 2014

      Thanks, we appreciate it!

  • salt water chlorine generator

    Monday, 28 Jul, 2014

    What’s up to all, the contents present at this site
    are truly awesome for people experience, well, keep up the good work

  • Alvaro

    Saturday, 30 Aug, 2014

    Hi there to every one, it’s genuinely a fastidious for me to pay a quick visit this web page, it contains priceless Information.


Leave a Reply

  • Your email address will not be published. Required fields are marked *

  • You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Copyright 2020. All right reserved. Privacy