5 Digital Marketing Trends to look for in 2016

1. Small data will play a more prominent role in marketers’ strategies to attract consumers. 2015 was the year of big data and 2016 will be the year of small data.
2. Engagement will be the cornerstone of success in 2016. Ad success will be measured in likes, comments, shares, and buzz more than ever before.
3. A/B Testing and conversion optimization will enhance overall digital marketing strategies. 2016 will see companies testing many web page versions and optimizing for premium conversion rates.
4. Social Media Advertising spend will see a significant increase. Facebook and Twitter Ad dollars have already captured early adopters and as businesses continue to tap into their potential Facebook and Twitter Revenue will soar, particularly from Instagram as Facebook taps into the revenue stream.
5. Pay Per Click will continue to be a premium traffic source and part of any successful digital marketing strategy.