If you want to audit your internet marketing strategy you should create a checklist with the questions below. Try to answer them accordingly. By the end of the questions you should have a better idea of where your web marketing strategy is at. This will give you a better idea of future initiatives and possible endeavors as you enhance your entire online marketing presence.

• Have you optimized your websites Meta Tags, Content, Alt Text, and internal pages so that they are easily found and indexed by the search engines?

• Do you utilize a blog and participate in blog comments to enhance you SEO?

• Do you utilize Press Releases and ‘No Follow’ Links in those press releases? This can be a great strategy to enhance your websites presence on the internet.

• Do you implement some kind of PPC campaign in Google Adwords or Microsoft AdCnter?

• Is Email Marketing A Part of Your Web Marketing and Re Marketing Strategy?

• Do you utilize Social networks to enhance your marketing efforts?

• Have you hosted and setup webinars or instructional online videos for your customers?

• Do you participate on forums? Or do you offer easy feedback avenues for customers to give you feedback in an easy manner.

• Have you incorporated local sponsorships and community events into your online marketing strategy?

• Does your outbound/traditional marketing goals support your social media marketing strategy?