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Why Your Business Needs to be Online to Generate Leads
In today’s digital age, your business needs to be online if it wants to generate leads. This means having an effective SEO (Search Engine Optimization) and PPC (Pay-Per-Click) strategy, as well as utilizing email, social media, and other digital marketing tactics. It also involves building up an audience of potential customers by creating content that
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Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how
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Micro Site Poll
Do you use micro sites in your internet marketing strategy? We think micro sites have an important role but think they are under valued by the majority of marketers. Do you use micro sites at your company? Comment in the comments section and let us know. If you do, what do you hope to get
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