Marketing For The Future | Tucson Marketing Since 2011 | PPC Keyword Matching Options

•  Caleb Tennenbaum
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•   PPC Keyword Matching Options
•  0

PPC Keyword Matching Options in AdWords

Using keyword matching options via Google AdWords You can add matching options to your keywords to help control which searches will trigger your ad to appear. Ranging from broad to narrow, there are four options available: broad match (and broad match modifier), phrase match, exact match, and negative match. Keep in mind that keyword matching