-
Why Your Business Needs to be Online to Generate Leads
In today’s digital age, your business needs to be online if it wants to generate leads. This means having an effective SEO (Search Engine Optimization) and PPC (Pay-Per-Click) strategy, as well as utilizing email, social media, and other digital marketing tactics. It also involves building up an audience of potential customers by creating content that
Read More -
Understanding and Optimizing Your Website Speed
What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds or less, and
Read More -
Exploring the Benefits of PPC Advertising for Your Business
Pay Per Click (PPC) advertising is a great way to complement your traditional advertising campaigns. By leveraging the power of search engines, you can target potential customers in a more cost-effective manner than ever before. Let’s take a closer look at how PPC can help your business. What Is Pay Per Click?Pay per click (PPC)
Read More -
Make SEO a Priority in Your Marketing Plan
As Chief Marketing Officers (CMOs) it’s your job to ensure that your company’s brand is seen, heard and interacted with by the right audience. Having a strong digital presence is essential for any successful business, which is why Search Engine Optimization (SEO) should be at the top of your marketing plan. Let’s look at why
Read More -
5 Easy Tips to Climb Search Rankings
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence
Read More -
What is Programmatic Advertising?
The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of advertising, where we’ll venture further
Read More -
5 Reasons SEO is Essential for Website Success
SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve narrowed down five important reasons to use SEO. 1. Website traffic Traffic
Read More -
What are Listings and Why Do They Matter?
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included
Read More -
How to Avoid Having an Ugly Website
Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not
Read More -
Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how
Read More
