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Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how
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7 Trends You Must Know For a Successful Digital Marketing Campaign
Our Friends over at Serpwatch.io put together this great infographic: 7 Trends You Must Know For a Successful Digital Marketing Campaign
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3 Key Metrics Everyone in Marketing Can Use That Tells You If Your SEO and Content Marketing Is Effective
3 Key Metrics Everyone in Marketing Can Use That Tells You If Your SEO and Content Marketing Is Effective If you have google analytics installed on your website (which any successful website MUST have) then you can use the following three metrics to give you a black and white answer on if you had a successful
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5 Backlink Metrics That Affect Your Website Rankings
5 Backlink Metrics That Affect Your Rankings 1. Number of Backlinks The correlation between the number of backlinks that pages have and their ranking positions is 0.28. Overall, while pages in the top 30 search results tend to have significantly more links than in previous years – the gap between those in the top position
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Is your Inbound Marketing Plan on Track?
All these facts are courtesy of Hub Spot, the premier player in social media resources and information. These facts provide all the more reason to get your internet campaign started sooner rather than later… About 46% of daily internet users read more than one blog every day. Blog posts shared on Twitter get 113% more
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“Sell me this pen”
This is a great scene from the Wolf of Wall Street, a Martin Scorsese classic. This was the movie of the year, hands down in my opinion. It is based on the true story of Jordan Belfort’s rise, and eventual fall from wall street glory. I had the pleasure of hearing him talk at Pest
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Resources from Marketing for The Future
Resources from Marketing for The Future: How to Identify Your Target Audience Why the customer is always right, even when they’re wrong Mind Blowing Social Media Stats and Information Social Media Case Study for Sentricon Authorized Operators Clearing Up Digital Marketing Confusion Among SMBs
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4 signs that you or your company is out of touch with today’s marketing environment
Marketing is an ever evolving and rapidly changing industry, specifically in recent years with the advancement of the internet and new web technologies. I was blessed enough to be born during the greatest era of marketing in the history of mankind, and have been able to observe the vast marketing transformation unfold before my eyes.
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