What is your favorite Facebook Admin feature?

We want to know what our readers think is THE BEST feature that Facebook provides for admins is. Perhaps Insights? Tracking Features?  Ad integration?

We think it may be something even better than the above mentioned tools. Are admins aware of the fact of “hiding a comment” doesn’t hide it from the user and the user’s friend’s. Therefore, you can hide unruly or vulgar comments from your audience without making the user that commented irate because it will be visible to them. Bravo Facebook.

What is the single best feature for Facebook admins? Tell us in the comments section below. We would love to hear what you feel is the best feature.