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How to Avoid Having an Ugly Website
Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not
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Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how
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Review Management Best Practices
Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship
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55 Stellar Statistics for Websites
Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer
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What is SEO and Why Does It Matter?
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out
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6 Reasons Your Local Business Listings Need to Be Accurate
As a business, how likely is it that potential customers will come through your door?The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer
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14 Reasons Why SEO is The Best Marketing Strategy For Local Businesses
Caleb Michael Tennenbaum Read More -
11 Quick Content Ideas To Help your Pest Control SEO and Pest Control Marketing
11 Quick Content Ideas To Help your Pest Control SEO and Pest Control Marketing Take photos and make them available under a Creative Commons license. Write topical content about a trend from that day/month. Interview other experts within your niche (bait). Craft an exclusive content pitch for a leading authority website. Focus on one piece
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